E1 • The Hard Science

E1 • The Hard Science

In England, scientists are on the verge of ending a failed heart medication drug trial when a few subjects report a very unusual side effect.

42m • 2023

In England, scientists are on the verge of ending a failed heart medication drug trial when a few subjects report a very unusual side effect.

E2 • The Hard Sell

The marketing team grapple with how to sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy.

44m • 2023

The marketing team grapple with how to sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy.

E3 • The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

47m • 2023

Viagra is released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.